Social Media Consultation

Social Media Consultation

Coca-Cola a major soft drinks company founded in the United States and international company. The company was founded in 1886 located in the Atlanta, Georgia often times the drink is referred to as Coke registered trademark.  In order for companies like Coca-Cola Company stay alive in the new era of social media. In order to push out the company idea in our current times we they use many different kinds sources from Facebook, Twitter, Youtube, Pinterest,  and Instagram to push out the idea why you should buy their products. Going more in debt into the importance of the social media tools is that they are always promoting different flavors, doing a worldwide company and by adding a slogan to ‘share with a friend’. Now recently in every Coca-Cola bottle they have names in the back and basically it is saying to share it with that person. This also has a more significant meaning than just that but they're making it a fun way to really sell their product. Throughout Coca-Cola's history they have been using media to get their product out there. Wendy Clary who is the Vice President of Integrated Marketing Communications and Capabilities is in charge of the advertising on social media. The use of social media in the Coca-Cola company has used advertising tools such as Facebook, Instagram, Twitter, Youtube, and Flickr to appeal to a variety of people around the globe. Certain posts will be directed to a certain country that may host big event such as the world cup. The company can post an advertisement or commercial on Facebook and someone will end up sharing the video getting Cokes name out there. On Twitter Coke can create a hashtag which will show an event or deal that they made if someone were to click on it and then a list of all the other photos that the hashtag was used for will pop up.This will be mostly recommended to anyone that really is a fan of soda. The social media SWOT for Coca-Cola is that it is a really strong company that has been there for over 100 years that knows how to make the users proud and satisfied. A weakness for this company would be that not all of their drinks are as healthy as they should be. The opportunities it offers basically are scholarships for students at anytype of universities and as well they are some threats ,because every company has people that are just against it and they get sewed.